Here in 2009, there are still some students who use email. Or at least the schools they attend still use it.
One of the quickest ways to get people to ignore your message on my campus is to begin the subject of an email with two words: Message Board.
The subject line of your email is the only thing you have to persuade someone to open that message up and read it. You've spent all of this time crafting a message that needs to get out and then you slap a generic subject line on it. Yawn...
It's time to stand up and be noticed. Don't let your email slide into oblivion without having anyone even glance at it. Try some of these suggestions the next time you have to use good, old-fashioned email to communicate...
1. Put your message in your subject line.
2. Put emotion in your subject line. Use strong words like "Exciting, Super, Powerful, Dynamic, Awe-Inspiring, etc"
3. Tell people what they'll get out of your message if they read it. For example, "You don't want to miss out on this opportunity" or " You won't be able to keep this to yourself"
4. Read the headlines on the magazines at the grocery store checkout. They all have a way of grabbing people's attention. Don't copy them word for word (it won't make sense), but watch how they word things.
5. Use characters, other than letters in your subject line. Something like: [+++This is your subject+++].
I think the best suggestion is to simply put as much information as you can, in a creative way, in the subject line of your email. As more and more students are moving away from email and moving toward Facebook and texting, you'll only have a limited chance to get people's attention.