If you don't read Seth Godin's blog...you're missing out.
I can describe it in one word: Really Good!
Just read this post about "hammers." You should too.
Maybe it's time for a new hammer...
One study found that when confronted with a patient with back pain, surgeons prescribed surgery, physical therapists thought that therapy was indicated and yes, acupuncturists were sure needles were the answer. Across the entire universe of patients, the single largest indicator of treatment wasn't symptoms or patient background, it was the background of the doctor.
Read the post in it's entirety: Hammer Time