I've been working with the gang at Squidoo (the brainchild of Seth Godin, Heath Row and friends) as a Beta Tester for this Web 2.0 project. Well, they took it public today!
You can visit Squidoo here.
Squidoo allows you to create interactive and personal LENSES. A lens gives you the opportunity to be an expert in any area of your choosing. When someone is looking for answers in your area of expertise (even promoting YOURSELF), they can use your lens as a starting point.
Hats off to the Squidoo Team for bringing this to light on the web! Stay tuned for more.